thinkproducts, creators of the thinkThin(R) family of deliciously natural nutrition products, announced that its flagship thinkThin Protein Bar has become the no. 1 ranked weight management bar in the natural channel energy bar category. According to SPINSscan research, thinkThin gained a 72 percent share of the market over the past 12 weeks ending in October 2010.
SPINSscan research also shows that thinkThin posted the highest dollar growth rates (+106 percent) of any top 10 energy bar brand while the growth rate for the category was 10 percent.
"We knew that if we could successfully combine natural nutrition and weight management into a single deliciously satisfying product, we could breathe new life into an otherwise stagnant category," said Lizanne Falsetto, president and CEO of thinkproducts. "We're thrilled by the consumer response to our healthier options."
thinkThin even boosted the Conventional Channel Energy Bar Category by growing category sales with a dollar growth of +72 percent vs. a prior year energy bar category growth rate of +19 percent, as reported by the ACNielsen Natural Track 52 week research ending Oct. 2, 2010.
"When I was dancing I never worried about staying in shape," said Heidi Schuler, former professional dancer and thinkThin customer. "Now as a real estate agent, the most exercise I get is racing back and forth to appointments. With thinkThin(R) protein bars I finally found a low calorie, sugar free snack that helps me manage my weight and my time."
Weight management continues to be a growing trend in America for both wellness and body image. According to Mintel, 26 percent of Americans were dieting for weight management in 2009, compared to 13 percent in 2004. Today, with the continued surge of obesity in America, over 52 percent of the population is currently dieting for weight loss.
thinkThin(R) has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support overall health and wellness. The company's entire product line builds upon a delicious and natural foundation while delivering the best nutritional profile of any weight management offering on the market. All thinkThin(R) products are based on three key nutritional principles: low to no sugar, high protein, and gluten free. The thinkThin(R) product family consists of natural, nutritious and convenient foods that include ten flavors of thinkThin(R) Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin(R) Bites, a 100-calorie perfectly portioned snack with five bars per box; and three flavors of thinkThin(R) Crunch, a low sugar mixed nut bar for the entire family. ThinkThin(R) is the ideal solution for people who "think" about what they eat and care about a healthier way of life. For more information on deliciously natural nutrition visit www.thinkproducts.com.