Purchase channels for natural body care

Purchased natural cosmetic products

Club store (Costco, Sam’s Club)

8.2%

Mass merchandiser (Wal-Mart, Target, Meijer)

25.8%

Natural products supermarket (Whole Foods, Wild Oats)

44.6%

Conventional supermarket (Safeway, Albertsons, Kroger)

20.1%

Pharmacy/drug store (CVS, Rite Aid, Walgreens)

19.2%

Vitamin, mineral and supplements store

11.3%

Natural foods store

26.4%

Network marketing distributor (Shaklee, Herbalife)

3.4%

Other

4.7%

Web site/Internet

15.4

More than 70 percent of shoppers who buy natural body care products do so at a natural foods store or supernatural ssuch as Whole Foods.