|
Purchase channels for natural, organic and health products |
|
Purchased natural, organic and/or health food |
Purchased herbal products, vitamins, natural remedies and/or supplements |
Purchased NOH food products or supplements (combined) |
Purchased natural body care products |
|
2004 |
2005 |
2004 |
2005 |
2004 |
2005 |
2004 |
2005 |
Club store (Costco, Sam’s Club) |
18.9% |
17.1% |
23.5% |
18.5% |
31.5% |
26.8% |
NA |
8.2% |
Mass merchandiser (Wal-Mart, Target, Meijer) |
25.6% |
21.9% |
39.7% |
33.2% |
47.2% |
42.4% |
NA |
25.8% |
Natural products supermarket (Whole Foods, Wild Oats) |
65.6% |
62.6% |
50.7% |
45.0% |
68.6% |
65.7% |
NA |
44.6% |
Conventional supermarket (Safeway, Albertsons, Kroger) |
60.0% |
54.7% |
28.8% |
24.9% |
64.8% |
61.0% |
NA |
20.1% |
Pharmacy/drug store (CVS, Rite Aid, Walgreens) |
11.3% |
9.1% |
34.5% |
32.4% |
38.4% |
35.8% |
NA |
19.2% |
Vitamin, mineral and supplements store |
15.1% |
11.2% |
31.9% |
26.7% |
35.6% |
29.6% |
NA |
11.3% |
Natural foods store |
40.7% |
43.7% |
26.8% |
29.9% |
44.4% |
48.1% |
NA |
26.4% |
Network marketing distributor (Shaklee, Herbalife) |
3.4% |
3.0% |
7.9% |
6.3% |
8.8% |
7.6% |
NA |
3.4% |
Other |
6.1% |
4.6% |
9.7% |
4.8% |
11.4% |
7.1% |
NA |
4.7% |
Web site/Internet |
NA |
11.5% |
NA |
21.7% |
NA |
25.4% |
NA |
15.4% |
|
Where does the natural dollar go? This chart shows where survey respondents shop and what they buy there. |
