Ethical Considerations Guideline
Appendix
Additional Resources
Introduction and Statement of Purpose
As publishers of magazines serving the natural products industry and its customers, New Hope Natural Media has established minimum standards for advertisements appearing in its publications.
Our goal is to enhance public health and safety, support industry self-regulation, and foster the responsible growth of our industry. We present these standards in a spirit of cooperation with current industry efforts to ensure quality and integrity. We also believe these standards will increase consumer confidence in products advertised in our publications and help consumers make educated choices
Advertisers are encouraged to review the entire document. Placement of advertising in our publications represents your agreement to participate in our Advertising Standards Program. But we want to emphasize that this document is a work in progress, open at all times to industry comment and review.
Focus of New Hope Natural Media's Advertising Standards
These standards cover four areas of focus:
Standards and Guidelines
Each substandard contains "standards" and "guidelines". "Standards" are the minimum requirements which advertisements in all New Hope Natural Media publications must meet. If any advertising standard is less stringent than, or in conflict with, an applicable government regulation, the government regulation will take precedence. "Guidelines" which relate to long-term industry goals, are recommended but not required.
Working within the Industry
New Hope Natural Media views these standards as part of the larger industry effort to improve the health of the American people, the accuracy of information provided to the public, and the safety and integrity of the products they buy. We are pleased to work with manufacturers, distributors, brokers, retailers, advertising agencies, trade associations and other organizations in a mutual effort to accomplish these goals.
Comments, Suggestions and Concerns
This is a working document. Standards will be updated and refined as necessary. Because we want
standards that are fair, reasonable, concise and understandable, we encourage comments, questions and concerns from industry members and groups. Please submit all questions or comments in writing to New Hope Natural Media, Advertising Standards Department, 1301 Spruce St., Boulder, CO 80302.
Implementation Plan
- Advertisers are responsible for knowing and complying with all standards
- New Hope Natural Media reserves the right to determine the eligibility of any advertisement for inclusion in any of its publications.
Unless New Hope Natural Media perceives a situation that truly compromises consumer safety or jeopardizes the integrity of our company or the industry, we will encourage advertisers to make any necessary corrections and make certain they have ample time to do so. New Hope Natural Media will strive to collect and review the contents of all advertisements, but we cannot guarantee that every potential deviation from our standards will be identified and communicated to advertisers. Please feel free to contact the Advertising Standards staff if you feel an advertisement in a New Hope publication is not in compliance with the Advertising Standards. Standards will be updated and refined as necessary, and advertisers will receive automatic updates.
These standards apply to advertisements in the publications of New Hope Natural Media only. Although New Hope Natural Media seeks to operate its Advertising Standards Program in compliance with all applicable laws and regulations, inclusion of an advertisement in one of New Hope Natural Media's publications does not serve as a guarantee that a governmental or regulatory agency will not take action against a particular advertisement under that agency's own authority. In addition, these standards do not constitute an approval system.
- Advertising material will be reviewed by New Hope Natural Media from the point of view of the reasonable consumer.
- Advertisers whose materials are deemed out of compliance will be notified. Lack of notification for noncompliance does not automatically signify compliance with New Hope Natural Media's Advertising Standards.
- The content of each ad will be considered on a case-by-case basis. New Hope Natural Media looks at both express and implied claims in advertising, so it is important for advertisers to include information that is needed to keep the ad from being deceptive.
- Advertisers are solely responsible for responding within the established deadlines for compliance.
- Preapproval of advertising material will be required of new advertisers not currently in compliance with established standards. Any advertiser may be asked to submit materials intended for placement in any of our publications for preapproval, solely at the discretion of New Hope Natural Media.
- As this document is further evaluated and refined, New Hope Natural Media will keep advertisers advised of any changes.
We believe that upholding these standards will
ultimately benefit our readers, our advertisers and the industry. If we and our advertisers work together to
create even higher levels of reader trust, we will surely
see increased sales of natural products and an increased likelihood of continued self-regulation for our industry.
Table of Contents | Product Safety | Product Ingredients | Product Claims
Advertising Methods | Appendix
