NBJ

Nutrition Business Journal: February 2017

Direct to Consumer Issue

If ever there was a time for direct selling to work, it’s now. In 2017, with Uber drivers outnumbering cabbies in New York City and the number of Airbnb rooms dwarfing the offerings of the largest hotel empires on the globe, there has to be a way to make direct selling work for the company, the distributors and the end customers. That way probably includes both convenience and connection, both qualities that could not just sell supplements but help those supplements fulfill their

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