NBJ

Nutrition Business Journal: November 2017

When we talk about confidence in the supply chain for the supplements industry, we are talking about something that is sorely needed and widely misplaced. For supplements, confidence is a work in progress, and progress can seem elusive.

Last year we surveyed consumers about how much they trusted supplements. The news was not encouraging. Consumers saw supplement makers as only a bit more trustworthy than Congress in a year when distrust of the status quo had seismic implications. We r

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