It’s pretty easy to take shots at the sports nutrition and weight loss categories. That’s because too many companies make it too easy, sometimes blatantly ignoring laws that are the safeguards to support both the health of the public...
Kashi, Mighty Leaf and more get fresh new looks.
It’s not enough to invent a great product. You must also know that you can get the idea to be a commercially viable outcome...
Consumers buy into purpose, but only if you get it right
Risky categories like weight loss, sexual health and cognition are ripe with opportunity
A different relationship to healthcare may explain their trust in supplements
Supplement industry professionals react to NBJ’s trust-in-supplements survey
Core supplement users shop for quality over price
Natural retailers offer solid foundation to build customer loyalty
Honesty and authenticity key to improving consumer communications