Manufacturer and Brand (Audience)

Product positioning can make or break you. Here are a few pro tips that can lead you to the promised land.

Two experts explain three big factors driving companies to improve the sustainability and responsibility of their supply chains, and how they can get started on this work.

Authentic brands should live it and breath it—but not talk too much about it, says this marketer and adviser.

There’s not a brand out there that hasn’t heard about the marketing importance of engaging influencers to help spread company awareness and—ultimately—sell more. But at New Hope Network, we recognize the value of influencers for those reasons and...

Incorporating sustainability practices into a business model is about much more than making an altruistic impression.