Katlin Smith

Katlin Smith

CEO, Simple Mills

Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Today, despite a crowded market space with long-established competitors, Simple Mills ranks as the #1 fastest-growing natural baking mix and cracker brand, the #2 natural baking mix brand by dollars sold, and the #3 natural cracker brand by dollar volume.


Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.