Natural Products Expo

5 new natural beauty products to stock

Yes, there's a natural version of that. As the NOPC category continues to diversify, brands clean up personal hygiene products, makeup and more.

For many reasons, Natural Products Expo is one of the most beautiful times of the year—it’s the time when community, innovation and, of course, the best natural products shine bright. This year, lucky for me (and all of you, too), the beauty category was on fire. While luxurious plant-based makeup, well-formulated beauty supplements, potent skin care and hot new ingredients continued to be on display, less glamorous but totally necessary personal hygiene products also stood out—think natural deodorants and holistic first aide ointments (let us not forget our NEXTY Award winners, Bob’s Butt Wipes and Alchemist Collection, both favorites that are in line with this idea).

The takeaway? Natural and organic personal care continues to diversify, so if there’s any question, you can safely assume that, yes, there’s a natural product for that. Here are a few of our favorites in skin care, deodorant and beauty from within.

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