It’s a beautiful world, and more natural personal care companies are building their brands with a focus on keeping it that way. Sustainable sourcing models, high-performance botanicals and ancient wisdom are leveraging nature’s bounty, while supporting our health and the health of our environment. These trends are giving the personal care industry a much-needed refresh and delivering not just on positive-impact but also on innovation.Start slideshow
Best new natural beauty trends of Natural Products Expo East 2016
Dirt on your face? How about fat? This year, brands at Expo East focused on reshaping consumer perception, formulating higher-performing products than ever before and supporting global missions and sustainability.