Thanks to increased awareness about toxins in everyday personal care products, all eyes are on the natural and organic beauty industry. Between legislative advancements (Congress finally met on cosmetics safety for the first time in 30 years in '12); mass manufacturers such as Johnson & Johnson investing in the space; and natural brands proving their high-performance, everyone wants in on natural beauty.
What should you expect in 2013? These trends, certifications and marketing strategies will drive the natural personal care industry in the year to come.
For more information, check out the NEXT Forecast—a comprehensive report on the industry's driving trends and market forces.