Sunscreen could be one of the most critical products in your health and beauty department: At this point, it's viewed as a necessity by most of your shoppers, and many natural brands are bringing effective, innovative solutions to the market.
Yet many consumers are still using the chemical-laden versions they've grown up with, which, unfortunately are ubiquitous in the retail environment. The Environmental Working Group (EWG) reported that—get this—80 percent of the products it tested contained potentially dangerous sun care ingredients such as ozybenzone, a chemical that has been shown to mimic estrogen and is linked to endometriosis and allergies, and vitamin A, which may speed the development of cancer when used on skin in sunlight. Here, we outline a few easy ways to promote the safe, effective offerings in your store.