9 influential natural beauty trends of 2015

Nontoxic personal care gets mainstream attention.

While the issue of dangerous chemicals appearing in cosmetics has been top of mind for many in the natural products industry, this year marked a huge milestone that will take the conversation outside of a niche space. A late-2015 op-ed piece in the The New York Times, Contaminating Our Bodies with Everyday Products, highlighted two recent and extremely significant warnings from the International Federation of Gynecology and Obstetrics and the Endocrine Society about chemicals that are used in everything from receipts to cosmetics, showing that the medical mainstream is finally catching up to consumer advocacy groups. Read more. 

It was another significant year for the natural beauty category, as more and more consumers woke up to the dangers of cosmetics chemicals and the category’s innovations brought a slew of nontoxic alternatives to the market. And, as a category once defined by what it was not (full of chemicals), it has become clear that the category has evolved beautifully. The natural and organic personal care space is now built on what it is:  transparent, trustworthy and highly effective. 

Here, we identify the year's top natural beauty moments and trends.

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