Creme of Nature(R), one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil—the hydrating and shine-intense "liquid gold" of Morocco—to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand's foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.

With an exotic new fragrance and vibrant Moroccan-themed packaging, the products combine the healing properties of Argan Oil with advanced formulas that give unparalleled performance. The line consists of the Creme of Nature Argan Oil Intensive Conditioning Treatment Pack that strengthens, deeply infuses moisture, and prevents hair breakage; Creme of Nature Argan Oil Gloss & Shine Polisher to instantly impart radiant shine, seal in moisture, control frizz and leave hair silky smooth; Creme of Nature Argan Oil Foaming Wrap, a unique shine-enhancing foam that nourishes hair, and provides long-lasting hold while giving it a soft, silky feel; Creme of Nature Argan Oil Gloss & Shine Mist, a weightless mist that instantly shines, conditions and controls frizz and flyaways and Creme of Nature Argan Oil Replenishing Sheen Spray, a high-gloss sheen with advanced moisturizing properties and a light-weight, soft finish.

"We are very excited to bring Creme of Nature with Argan Oil with its shine and nutrient rich benefits to the multicultural marketplace," said Shawn Tollerson, vice president of marketing, Colomer USA Multicultural. "Finally, this new line offers Argan Oil which is typically found in prestige products to the masses at an affordable price."

Argan Oil is rich in Vitamin E, Omega-6, essential fatty acids, and antioxidants and has great restorative properties. It is excellent for adding intense shine, and hydrating and conditioning, making it one of the hottest ingredients in the beauty industry. Argan Oil also offers instant absorption and rapid nourishment. Until now, only professional stylists have had access to products with Argan Oil.

"Creme of Nature with Argan Oil joins our family of high performance products with Certified Organic Ingredients that help multicultural women achieve the healthy looks they desire, complete with moisture and remarkable shine," said Teneya Gholston, Creme of Nature brand manager and licensed cosmetologist. "Each product provides radiant shine and intense hydration to women with all hair types and issues—from damaged to chemically-treated to natural or excessively-curly."

For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).

About the Colomer USA Multicultural Group

Colomer USA is the manufacturer of Creme of Nature(R), Fabulaxer(R), Lottabody(R), Revlon Realistic(R) and Ginseng Miracle(R). In addition to Colomer's headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, Florida. For more information on Colomer USA's family of products, visit www.thecolomergroup.com.