When you see the word organic on personal care products, it can mean a lot—or nothing at all, says Jessica Rubino, senior beauty editor of Delicious Living and Natural Foods Merchandiser magazines. Determining if the label will have value in your HABA department depends on how well you educate shoppers and communicate your store’s standards with manufacturers.
Clearing up personal care label confusion
What does Organic really mean in your HABA section? How can retailers best support consumer education? Beauty care expert Jessica Rubino, offers the latest information.