From the editor: I get better looking every day

Now that I'm ensconced in my 40s, you can see the wisdom growing on me on a near-daily basis. But why not good-looking skin for men? Credit the Japanese for bringing the beauty industry to the supplements age.

I'm no Johnny Depp. But this is mostly because I don't do makeup. I'm not talking his Captain Jack Sparrow eyeliner, which I think is actually pretty cool and at a party once I tried to apply some. I need say no more about how that went over.

I'm talking more about the creams and salves and powders that Johnny has applied to his face when he's shooting films for the silver screen. Actors of both screen and stage have makeup artists backstage helping them look exactly right for the lights, cameras, action.

For us regular day-in day-out guys, no such luxury exists. And for some reason, guys aren't expected to look good. Wrinkles and creases and gray hairs are supposed to be some kind of badge of wisdom. Now that I'm ensconced in my 40s, you can see the wisdom growing on me on a near-daily basis. But why not good-looking skin for men? I popped zits as a teenager – when was I supposed to stop caring about the appearance of my skin?

This is not the case for women. Women are supposed to look like Angelina Jolie – every day. So we have the beauty and cosmetics industry. I imagine this construct goes back at least as far as the iconic Cleopatra.

Credit the Japanese for bringing the beauty industry to the supplements age. For decades the Japanese have been gravitating toward the "beauty from within" concept. Much more recently, Europeans have followed suit. Americans are having a somewhat more difficult time embracing it. Probably has to do with Americans' affinity for immediate gratification – taking supplements to clear up your skin or to make your hair more radiant are not exactly overnight sensations.

But they're close! Our Associate Editor Caren Baginski, who wrote a story on the subject, reports positive results after only two weeks with BORBA's Clear Skin Capsules.

Matter of fact, the May 2011 issue is largely devoted to nutricosmetics – ingestible natural beauty aids. This coincides with the NutriCosmetic Summit we are presenting June 22-23 in Las Vegas, co-located with the Natural Products Association MarketPlace show.

Tracks on business and marketing, science and regulatory will provide a broad swath of interested parties with the competitive intelligence you'll need to know in order to capitalize on this emerging (in the U.S.) category.

CEO roundtables and a raft of interactive and networking sessions will bring you in tight contact with this community of nutricosmetic movers and shakers. The aim is to have you return to your business with valuable takeaways that you can't get anywhere else.

So enjoy learning more about the nutricosmetics play in this issue. And I'll see you next month in Vegas. I'll be the guy with the radiant skin.

Todd Runestad
Editor-in-Chief
[email protected]

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