Floor to Ceiling Innovation at Vitafoods International and Finished Products Expo 2009

Green Lipped Mussel topical cream for healthy joints; a natural ingredient to reduce blood clots, Lingonberry, a natural skincare remedy and an innovative anti-depressant ingredient. These are just some of the brand new innovations on show at this year’s Vitafoods International, taking place on 5 – 7 May 2009.

Aroma New Zealand [stand 132] will be introducing Aroma Green Lipped Mussel topical cream with chondroitin, which provides support for healthy joints, cartilage and connective tissue function as well as mobility. Meanwhile Aloha Medicinals [Stand AP08] will launch Clotinase™ Heart Help, which dissolves blood clots the natural way with no side effects. Supporting normal circulation and blood pressure, the product optimises oxygen to tissues and organs.

On Cell Biotech Europe’s stand [stand 313] will be Lactopad ™ - Naturally For Acne. Lactopad works in contrast to antibiotic compounds by having a natural biological property killing only target microbes selectively. Lactopad has a clinically proven strong inhibition effect on Propionibacterium acne.

Premium Ingredients International [stand 354] will be at the show with its unique product, LingonMax™. Extracted from the Lingonberry, LingonMax is a natural skincare ingredient shown to effectively increase skin moisture, decrease skin spots, reduce wrinkles and decrease sensitivity. Meanwhile, Winclove Bioindustries [stand 429] will showcase Ecologic® Relief, a probiotic designed to reduce children’s constipation. Clinical evidence shows Ecologic® Relief is able to increase bowel movement frequency and decrease abdominal pain.

Visitors to the DSM stand at Vitafoods International 2009 will discover a host of innovative, high quality ingredients, all delivering a range of proven, health benefits. Top of the bill is the European launch of Vida, a family of functional ingredients created to deliver greater customer value and satisfy the demands of health conscious consumers. resVidaTM[1] is a key product within this new portfolio and a highlight at the show; a high potency resveratrol, it has been shown to promote healthy aging.

Evonik Degussa GMBH will be highlighting its latest peanut extract on stand 209. Produced by Evonik´s supercritical carbon dioxide extraction process, the product enables innovative flavor creation, superior quality, excellent shelf life and high tocopherol concentration.

But it’s not just at Vitafoods International where visitors can see a whole host of innovation. This year, there will be more creativity than ever before at sister show, Finished Products Expo, starting at AgroPharm’s stand [stand PP07]. There, the company will be introducing POLIKARDONOX, an innovative combination of aronia anthocyanins, evening primrose polyphenols and L-arginine which supports the cardiovascular system and positively influences blood presure, coagulability and serum lipid.

Dynamic Health Laboratories [stand 2100] will be highlighting Maqui Plus at this year’s Finished Product’s Expo. Maqui berries contain the highest ORAC value of any known berry and is a rich source of Vitamin A, C, calcium, iron, potassium and anythocyanins. Maqui berries have traditionally been used to boost the immune system and help nutralise free radicals. The company’s unique blend is synergistically formulated to create a super antioxidant cocktail with the added natural benefits of Acai, Pomegranate, Blueberry and Raspberry.

On stand 2209, Medex will be introducing Kolostrum gelee royale, a unique combination of colostrum and royal jelly to strengthen the body's immune system, increase psychological and physical strength and slow down ageing.

Such is the growth and development in the functional food and nutraceutical industry that this year, the event is expected to receive record visitor numbers. And the show’s ever-burgeoning popularity is once again reflected in the quality and quantity of new products expected to be launched in Geneva. All these and many more exciting ingredients will be highlighted in the New Products Zone at this year’s Vitafoods International and Finished Products Expo 2009.

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