Green chemistry bubbles over with opportunity

Green chemistry bubbles over with opportunity

As more and more personal care and cleaning manufacturers look for nontoxic alternatives, the emerging world of green chemistry continues to be at the heart of innovation.

Built around 12 principles that address everything from environmental impact of the manufacturer to the introduction of safer chemical alternatives, green chemistry practices are helping to transform the largely petroleum-based cleaning industry and develop safer bio-based alternatives to the potentially toxic surfactants, solvents and preservatives used in a range of consumer products (think shampoo, laundry detergents and body washes). 

Here, we interview Joel Tickner, pr

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