Natural Foods Merchandiser

[video: id=streamhoster-, thumb=]

At a glance
Natural hair product manufacturers combine a wide swath of ingredients to accomplish their tasks: taming frizz with natural, light oils like olive, peanut and rosemary that won’t weigh hair down; creating shine with silicone, a moisturizer derived from sand that forms a protective layer over the hair cuticle; boosting volume with B vitamins and proteins that add thickness while essential oils stimulate blood flow to the root of the hair; and keeping hair in place with multisugar biopolymers (derived from corn, for example) instead of petro-derived plastics.

Ingredients to look for
Vitamin B/Panthenol
Sugar-based polymers

Spotlight on: Head Organics

Tommy Dionisio, CEO of Carson, Calif.-based Head Organics, talks about Head’s commitment to naturals.

Related articles

Pump up the volume naturally

Shine on

Hair Care moves from the salon to naturals shelves

Editors’ picks
Giovanni Shine of the Times: Giovanni’s silica-based super-shine-inducing mist contains certified organic ingredients, is not tested on animals, contains no animal derived by-products and is biodegradable.

HEAD Organics Styling Wax: Green and white tea extracts combine with aloe vera and certified organic essential oils to provide antioxidant cleansing that boosts moisture retention.

Shikai Color Reflect Shine Serum: Shikai’s specially formulated Heliogenol, a concentrated sunflower extract, helps this serum promote shine and protect the hair from sun damage. No animal ingredients or testing.

John Masters Organics Sea Mist Sea Salt Spray with Lavender: This spray uses natural sea salt to add the texture and body that comes with a day at the beach. Certified organic lavender normalizes the scalp and acts as an anti-inflammatory.

Jason Hi-Shine Styling Gel: This gel uses essential oils, plant and flower extracts and provides natural sunscreens for UV protection. Use on wet hair for a firm look, or on dry hair for texture and shape.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.