Although these three countries constitute a large market for nutricosmetics in Pan-Asia, the specific "beauty from within" products differ as distinctly as their cuisines.
Common ingredients in Chinese nutricosmetics include collagen as well as probiotic yoghurts and dairy drinks enriched with minerals, antioxidants and vitamins claiming to nourish the skin, nails and hair.
Supplements, foods and beverages all tout beauty claims in Japan. Collagen, beef or fish-based, is as commonplace in coffee and yogurt as it is in soups.
Ayurvedic principles and the Indian culture embrace beauty ingredients such as turmeric and probiotics.
According to the Kline Group, growth in Russia has been spectacular as a result of consumer gravitation towards natural products and ingredients including Siberian earth minerals.
The Eurasia region comprises the markets of Central Asia, Middle East and North Africa, as well as the Turkish, Balkans and Caucasian markets, which represents a potential target of almost 500 million people.
Argan oil (from Morocco) and aloe vera derivatives are now increasingly popular as the “beauty from within” concept has evolved into “beauty and well-being from within.” Skin care and hair care are disproportionately larger in Egypt than any other cosmetic/nutricosmetic sector.
The East is a thriving market for natural plant extracts and marine ingredients in skin and hair care. Turkish manufacturers are adept at blending botanicals and plants extracts from Russia and Greece, with emerging technologies from France, to create new cosmetics and nutricosmetics for men and women. Ingredients include marine collagen, pycnegenol, pine bark extracts, marine carotenoids and aloe vera.
The most popular emerging beauty supplement products tend to be "tried and true" minerals, fish oil, CoQ10 and glucosamine. Because many general practitioners and pharmacists do not support the dietary supplement products, beauty supplements are sprouting in the mainstream food stores, supermarkets and other mass-market chains.
In 2007, Datamonitor estimated that the market value for U.S. oral beauty products would be $1.3 billion by 2011. Nutricosmetics face a unique set of challenges: Americans and Canadians are skeptical of the “beauty-from-within” concept; the cultural emphasis on scientific evidence; a culture of instant gratification that nutricosmetics don’t provide; and stringent regulations. Popular ingredients include: vitamins, minerals, omega-3s, coQ10, green tea extracts, polyphenols, hyaluronic acid, organically bound selenium (SelenoExcel) and resveratrol.
Products that cover or delay onset of wrinkles and other signs of aging are popular and major companies are reporting substantial sales of ingredients such as collagen, lycopene and lutein. Supplements face fundamental barriers including regulatory stringency, and vitamins and mineral quantities per product are based on Recommended Daily Allowance (RDA) levels rather than science‐based risk assessment.
Nutricosmetics in this South American powerhouse contain: chocolate, coffee berry extracts, acerola (vitamin C and antioxidants), buriti oil (beta carotene), cupuacu (polyphenols), murumuru butter (vitamin A), and urucum oil (antioxidants norbixin and bixin).