Salt Lake City, UT— January 15, 2008 — Natural products company OceanGrown™ International (OGI) and Bethany Hamilton, PRO surfer and inspirational public figure, announce a new partnership to enhance each respective brand image. Bethany’s endorsement is part of the company’s strategy to redefine the aging process through an active lifestyle.

“Bethany’s passion and relentless determination epitomize the essence of living an OGILife™,” said Kerry Brown, OGI president and founding partner. “As we focus on the ocean as a source of numerous health benefits, Bethany’s respect for its power and beauty complement our company’s mission.”

Through proper nutrition, complete skincare and a committed approach to weight management, OGI product lines bring unique and innovative ocean-based ingredients to consumers. Bethany will promote OGI’s initial product line, OAVE™ (oh-ave), a skincare line designed to protect, nourish and build the body’s largest organ. One of OAVE™’s headlining ocean actives, Astaxanthin (red algae) comes from Bethany’s home state of Hawaii.

In addition, Bethany will choose a charity of her choice as an OGI TrueBlue™ Partner as part of the company’s charitable commitment, OceanGrown™ Trust. OGI focuses on preservation and sustainability and donates to organizations dedicated to keeping the world green and ocean blue.

“OGI is a company that I am proud to be a part of. I believe in their products and the commitment to an active lifestyle,” said Bethany. “It’s a great fit and I love to say I Am OceanGrown™!”

“We are honored to have a talented young woman join the OceanGrown™ community,” said Kerry Brown. “She continues to inspire and motivate so many to live life to its fullest.”

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About OceanGrown™ International

OceanGrown™ International (OGI), is a new lifestyle company offering distinct health products based from the ocean’s powerful offering of algae, oils (EPA/DHA), seaweed, kelp, moss, sea salts, calcium, coral and other actives. Through proper nutrition, complete skin care and a committed approach to weight management, OGI seeks to redefine the aging process. Fusing retail and direct sales business models, OGI representatives are encouraged to promote healthy activity, sustainability and preservation. For more information on OGI, its ocean derived products and “active aging”, please visit www.ogilife.com .

About Bethany Hamilton

Bethany Hamilton is an accomplished surfer and inspirational public figure that survived an attack from a 14-foot tiger shark while surfing off the Kauai’s North Shore. The attack left Bethany with a severed left arm. Through a positive attitude and unmatched drive, Bethany continues to surf competitively and amazes everyone by achieving the unimaginable. Her autobiography, Soul Surfer was released in October 2004 and she is working on several other projects, including a feature film. For more information about Bethany’s inspiring story, please visit www.bethanyhamilton.com