Report Available on Hair Care Products Market in Taiwan

Report Available on Hair Care Products Market in Taiwan

Brands which contain herbal/traditional ingredients are increasingly popular within beauty and personal care, with the penetration of such products increasing within hair care towards the end of the review period. In July 2009, Procter & Gamble Taiwan launched its Pert herbal standard shampoo and conditioner range which includes plant-based ingredients such as ginger, tuber fleece flower, and tea leaves. Popular celebrity show host Luo was invited to be the bran? s spokesperson.

The Hair Care Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.




Table of Contents
Hair Care in Taiwan
July 2010
List of Contents and Tables
Executive Summary
Beauty and Personal Care Recovering From Economic Downturn
Celebrity Endorsements Help To Fuel Value Growth
Multinational Brands Continue To Dominate Sales
Retailers Expand and Refurbish in Order To Attract More Consumers
Mass Brands Projected To Drive Growth Over the Forecast Period
Key Trends and Developments
Consumers Still Conservative Despite Economic Recovery
Retailers Evolve To Target Consumers Within All Income Groups
Domestic Brands Benefit From Celebrity Lines and Endorsement
Increased Threat From Chinese Brands Due To Free Trade Agreement
Increasing Penetration of Multi-functional Products
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Sources
Summary 1 Research Sources
Galien Industrial Co Ltd
Strategic Direction
Key Facts
Summary 2 Galien Industrial Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Galien Industrial Co Ltd: Competitive Position 2009
Maywufa Co Ltd
Strategic Direction
Key Facts
Summary 4 Maywufa Co Ltd: Key Facts
Summary 5 Maywufa Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Maywufa Co Ltd: Competitive Position 2009
Nice Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 7 Nice Enterprise Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Nice Enterprise Co Ltd: Competitive Position 2009
Sheng Hsiang Tang Co Ltd
Strategic Direction
Key Facts
Summary 9 Shen Hsiang Tang Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Shen Hsiang Tang Co Ltd: Competitive Position 2009
Taiwan Sugar Corp
Strategic Direction
Key Facts
Summary 11 Taiwan Sugar Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Taiwan Sugar Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Hair Care by Subsector: Value 2004-2009
Table 16 Sales of Hair Care by Subsector: % Value Growth 2004-2009
Table 17 Hair Care Premium Vs Mass % Analysis 2004-2009
Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2009
Table 19 Hair Care Company Shares 2005-2009
Table 20 Hair Care Brand Shares by GBN 2006-2009
Table 21 Styling Agents Brand Shares by GBN 2006-2009
Table 22 Colourants Brand Shares by GBN 2006-2009
Table 23 Salon Hair Care Company Shares 2005-2009
Table 24 Salon Hair Care Brand Shares by GBN 2006-2009
Table 25 Hair Care Premium Brand Shares by GBN 2006-2009
Table 26 Forecast Sales of Hair Care by Subsector: Value 2009-2014
Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2009-2014
Table 28 Forecast Hair Care Premium Vs Mass % Analysis 2009-2014


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