GUELPH, Ontario, January 16, 2007 -- Organic food was once the preserve of granola munchers but as big corporations muscle their way into the sector (think Wal-Mart), the consequences of turning organics mainstream are a mixed blessing.
The changing organic market is just one topic that will be discussed in a series of comprehensive workshops held at the 2007 Guelph Organic Conference, January 25-28, at the University of Guelph, where leading organic growers, farmers, national community leaders, government officials and interested consumers will convene to discuss the future trends of an industry that has grown 20 per cent in the past decade.
Leading the workshop discussion will be the CEO of the first national organic milk brand launched in Canada, Organic Meadow’s Steve Cavell, and Randy Whitteker, General Manager of the Ontario Natural Food Co-op, a Toronto-based wholesale distributor of natural and organic foods.
“It’s inevitable that when you something of value, it goes through the process of a transition,” says Whitteker. “The changes that the organic food sector is experiencing in the challenging transition from its infancy to adolescence.”
Some of the changes, he adds, are taking place through all levels of the supply chain, as well as the regulatory environment.
This workshop, “The Changing Organic Market,” will update attendees on the changes taking place in the North American market, while exploring the challenges that these changes pose to the growing organic sector.
For more information on the 2007 Guelph Organic Conference, visit www.guelphorganicconf.ca.
The Guelph Organic Conference is the oldest running organic event in Canada. Started in 1981 by two international students studying agriculture at the University of Guelph, the Conference has grown today to be the focal point of leading organic information in the country for growers, farmers, retailers, wholesalers and interested consumers. Held annually in January, programming includes international guest speakers, educational programs /workshops, and a free sampling fair.
For more information, media may contact:
Tomás Nimmo, Conference Manager