CLIF makes protein portable for kids

CLIF makes protein portable for kids

CLIF Kid launches Zbar Protein and Iced Lemon Cookie.

CLIF Kid, maker of organic snacks for active kids, today announced nationwide availability of the newest addition to the CLIF Kid Zbar line, Zbar Protein. A protein snack made with organic whole grains, Zbar Protein is a good source of complete protein, which is important for kids’ growing bodies, and still delivers the satisfying, crispy and chewy texture kids love.

“It can be challenging to find protein snacks that are convenient and nutritious,” said Michelle Ferguson, executive vice president of marketing for CLIF Kid. “Easy-to-grab Zbar Protein not only contributes to kids’ daily intake of protein, which is needed for growth, but tastes great thanks to kid-approved ingredients like organic chocolate chips and organic peanut butter.”

Made with pea and whey protein, plus a blend of wholesome rice crisps and toasted organic oats atop a thin layer of chocolate, Zbar Protein is an excellent source of calcium, and a good source of fiber, iron, zinc and vitamin D. Convenient for lunchboxes and backpacks, Zbar Protein comes in three kid-favorite flavors including Chocolate Chip, Chocolate Mint and Peanut Butter Chocolate.

CLIF Kid introduces Zbar Iced Lemon Cookie
In addition to Zbar Protein, and just in time for spring, CLIF Kid is excited to introduce its newest flavor to the Zbar family - Zbar Iced Lemon Cookie, which features the zing of lemon blended into organic whole grain oats and topped with a drizzle of organic vanilla-flavored icing. Zbar Iced Lemon Cookie is USDA-certified organic and portion-sized for kids offering nine grams of whole grains, three grams of fiber and provides twelve vitamins and minerals that are important for kids.

As with all CLIF Kid snacks, the Clif Kitchen sources ingredients that are not genetically engineered, and leaves out the “no-no’s,” such as partially-hydrogenated oils, high fructose corn syrup, synthetic preservatives and artificial flavors. Zbar Protein and Iced Lemon Cookie also contain zero grams trans fat.

Zbar Protein (SRP: $4.99/5-count box) and Iced Lemon Cookie (SRP: $4.49/6-count box) are available now at natural food retailers, grocery stores and mass retailers.


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