People looking to eat healthier through heart-healthy and non-GMO foods now have available a new snack option with Protanica®, a non-GMO plant sterol that’s been proven to support healthy cholesterol levels, as a new functional food ingredient in Heartbar™ Oatmeal squares, from Corazonas™ Foods.
“Arboris® recently introduced its flagship plant sterol product Protanica, a heart-healthy functional food ingredient, into North American markets and is pleased to partner with Corazonas as its heart-healthy non-GMO plant sterol of choice,” said Manuel Canales, president and CEO of Arboris LLC. “With this new product offering, we are responding to market demand for two significant food trends: heart-healthy and non-GMO foods.”
“We are very excited to partner with Arboris and the Protanica brand to bring to consumers the continued benefit of proven heart-healthy foods extended to a non-GMO offering,” said Michelle Canellopoulos, vice president of marketing for Corazonas.
More than 140 human clinical studies over the past 50 years have shown that plant sterols are safe and effective and that adding them as an ingredient to foods is a safe and convenient approach to dietary management of cholesterol.
As the maker of Protanica, Arboris sees growing acceptance and adoption of plant sterols as a functional food ingredient in North America and believes that, in time, an increasing number of food products including dairy beverages, baked goods, yogurts, and others will include heart-healthy sterols in their offerings.
Protanica has distinct advantages among plant sterols on the market today. It is compatible with non-GMO verified foods and has been clinically tested and demonstrated to be safe and effective.