Corazonas, Protanica launch new Heartbar

Corazonas, Protanica launch new Heartbar

New Heartbar oatmeal squares with Protanica non-GMO plant sterol will debut at Natural Products Expo West.

Heart Brand Foods’™ new Heartbar™ oatmeal squares are making their debut at Natural Products Expo West where show attendees can stop by Booth #2554 for samples and  learn more about this delicious heart-healthy snack bar. The updated Heartbar formula now includes natural, non-GMO plant sterols from Protanica®, an ingredient proven to support healthy cholesterol levels. 

A variety of Heartbar flavors will be on display at Expo West, including apple cinnamon, banana walnut, blueberry, chocolate brownie almond, chocolate chip, cranberry flax, double chocolate chip, oatmeal raisin, peanut butter dark chocolate and white chocolate macadamia nut. While enjoying Heartbars, booth guests are also invited to have their picture taken in our special photo booth on Friday and Saturday from 11 a.m. to 4 p.m.

“We are very excited to offer our Heartbar Oatmeal Squares in a variety of popular flavors to consumers who are looking for ways to eat healthier, more nutritious foods and live life to its fullest,” said Michelle Canellopoulos, vice president of marketing for Heart Brand Foods. “Our partnership with Protanica does just that and more.”

The trend toward heart-healthy meals and snacking continues to grow. With 83 million Americans already afflicted with cardiovascular disease, the market for heart-healthy products is shifting from general heart health maintenance to higher concerns over risk-factor reduction.

“As the demand for healthier snacks and foods in general continues, the timing for the new heart-healthy Heartbar oatmeal squares with Protanica inside is excellent,” said Manuel Canales, president and CEO of Arboris® LLC makers of Protanica, a non-GMO functional food ingredient. “We are pleased to be part of two important food trends: heart-healthy and non-GMO foods.”   

More than 140 human clinical studies over the past 50 years have shown that plant sterols are safe and effective for cholesterol management, and that adding them as an ingredient to foods is a safe and convenient approach.   

As the maker of Protanica, Arboris sees growing acceptance and adoption of plant sterols as a functional food ingredient in North America and believes that, in time, an increasing number of food products including dairy beverages, baked goods, yogurts and others will include heart-healthy sterols in their offerings.  

Protanica has distinct advantages among plant sterols on the market today. It is compatible with non-GMO verified foods and has been clinically tested and demonstrated to be safe and effective.

Heart Brand Foods is committed to making great tasting foods that also help lower cholesterol. Heartbar brings the heart healthy benefits of plant sterols to consumers in convenient, great tasting snack bars.


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