Cran-Max Wins NBJ Award

Dean Mosca, president of Proprietary Nutritionals, has announced that its Cran-Max proprietary cranberry extract has garnered the prestigious NBJ Scientific Achievement Award. It is one of only two given per year to reflect a portfolio of research considered superlative and in totality, furthers credibility of use of a dietary supplement and/or functional food-beverage ingredient.

According to the NBJ editorial staff, NBJ solicited nominations for its annual awards and editorial advisory board member Anthony Almada, author, lecturer, consultant and founder of GENR8, nominated Cran-Max. He pointed out that the research behind Cran-Max represents an unusually high scientific standard in an industry where marketing sometimes takes priority over good research, “It’s an example a tiny minority of companies have pursued,” he said.

The editorial staff further discussed its nominations with a committee of industry experts and asked New Hope Natural Media’s standards department to evaluate all nominations.

“The NBJ Scientific Achievement Award for Cran-Max represents everything we are as a company,” said Mosca. “Since our inception, our mission has been to market ingredients that consumers can rely upon to work as label claims assert, backed by clinical trials demonstrating safety, mechanism of action and dosage-response efficacy. Overall, for our industry to grow and succeed in empowering Americans to lead healthy lives, our products must be shown to work for them.”

Proprietary Nutritionals, Inc., a subsidiary of Pharmachem Laboratories, Inc. markets a variety of patented, scientifically proven, branded ingredients to the nutrition industry, including Benexia™ Chia Seed, Celadrin® Joint Flexibility & Relief, Sytrinol® Healthy Heart, and the Berry-Max® line of potent berry concentrates, including Cran-Max®, Blue-Max®, Bil-Max®, Elder-Max®, Cherry-Max®, and Pom-Max®. For further information, contact [email protected].

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