Groupe DANONE today announced the acquisition of all shares in the Japanese joint venture Calpis Ajinomoto Danone (CAD). The transaction reflects Groupe DANONE’s commitment to accelerate strategic growth objectives in the Asian dairy market.
The new organization, which will operate under the name Danone Japan, will continue to work closely with Ajinomoto and Calpis. Ajinomoto will remain the exclusive distributor for all Danone Japan fresh dairy products in Japan, and Calpis will continue to provide various food raw materials for Danone Japan’s fresh dairy products.
The new shareholding structure will enable Danone Japan to concentrate on its core competencies and focus on fast growing products and brands with distinct health benefits as well as increasing investments in marketing.. With low per-capita consumption, the Japanese dairy market has significant room for growth.
Emmanuel Faber, Executive Vice President, Asia Pacific, said the 27 year collaboration with Ajinomoto and 14 year collaboration with Calpis has been successful. “As a result of our cooperation with Ajinomoto and Calpis, we were able to establish the Danone brand in various dairy segments in Japan”. Commenting on the transaction, Bernard Hours, Executive Vice President Fresh Dairy Products, said: “the acquisition of all shares is part of Groupe DANONE’s strategy to increase its positions in the Asian dairy market. Japan is a priority market for Danone in Asia and the success of our product BIO in Japan illustrates there is room for growth of products that deliver distinct health benefits”.
Ajinomoto and Danone established the joint venture AD in 1980, in which both companies held 50% of the shares Ajinomoto, Calpis and Danone established the joint venture CAD in 1993. Before all shares were transferred to Groupe DANONE, Ajinomoto owned 20%, Calpis 30% and Danone 50% of the joint venture CAD.
With around EUR 13 billion of total sales in 2005, Groupe DANONE is the world leader in fresh dairy products and bottled water (in volume terms), and n°2 in the biscuit market worldwide. In fresh dairy products, Groupe DANONE posted sales of EUR 7.2 billion with strong positions in Western Europe (n°1 in France, Spain, Italy, Portugal, United Kingdom, Belgium), in Eastern Europe (n°1 in Poland Czech, Hungary, Romania and Bulgaria), in North America (n°1 in United States), in Latin America (n°1 in Argentina and Brazil), in North Africa and Middle-East (n°1 en Algeria, Morocco, Tunisia, Israel, Saudi Arabia and Turkey). In Asia, Groupe DANONE posted sales of more than EUR 2.2 billion.