Heathrow Natural Food & Beverage, Inc. (PINKSHEETS: HRNF) is pleased to announce it has completed the formulation for two new Super Food products, "ACAI Plus Power Bar" and "ACAI Plus Power Chips" which will be introduced to the retail market in the 1st quarter 2010. The ACAI Plus Power Bar will have a base of Granola & Peanut Butter with 5 grams of Acai, Mangosteen & Pomegranate extracts. It will deliver 8 grams of protein while providing a satisfying all natural blast of super anti-oxidant power. The ACAI Plus Power Chips will be a baked mixture gluten free wheat and soy and will include 5 grams of Acai, Mangosteen, and Pomegranate. Like the ACAI Plus Power Bar, the chips provide a low calorie healthy snack experience while delivery over 20,000 ORAC www.oracvalues.com of anti-oxidant value.
"Our two new Super Food products round out our Super Food brand and give the consumer several choices for a healthy and natural delivery of three of natures Super Foods Acai, Mangosteen & Pomegranate). ACAI Plus functional chewing gum is convenient and long lasting and loaded with anti-oxidants. The ACAI Plus Power Bar delivers a high protein low calorie eating experience, with all of the benefits of the Super Foods. While the ACAI Plus Power Chips provides a low calorie high protein snack experience while delivering a super anti-oxidant boost," said Michael Pagnano, CEO Heathrow Natural Food & Beverage, Inc. We expect to deliver over one million units each of the Bar & Chips to the U.S. retail market beginning 1st quarter 2010. Distribution to other international markets will follow soon after.
Heathrow Natural Food & Beverage, Inc. (HNFB) is a national distributor of the botanical Super Food beverage, Exfuze Seven + and Exfuze Seven + Pro as well as the Heathrow Super Food Brand which includes, ACAI Plus Chewing Gum, ACAI Plus Power Bar and ACAI Plus Power Chips. HNFB is part of the $100 Billion Dollar Wellness Industry, which is growing at 10% per year. The nutritional beverage and functional supplement segment is the largest sector of the market at 27% of sales. HNFB provides healthy and natural choices for the growing segment of the population seeking a healthy and active lifestyle.
Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.