Extra effort pays
"Smart suppliers help manufacturers think through the value proposition, through focus groups, prototypes, logos, IP. Expertise needs to get to the end of the road, explain what consumers should do with the ingredient."
— Jeff Hilton, president and cofounder, Integrated Marketing Group
"Organic products have shifted from being a lifestyle choice for a small share of consumers to being consumed at least occasionally by a majority of Americans."
— the USDA's Agricultural Marketing Service
Food gets hip
"I have not seen the students this excited about something in years."
— Irwin Goodman, horticulture professor at University of Wisconsin-Madison's campus, on the buzz on campus around Michael Pollan's book, In Defense of Food, after it was handed out to all incoming freshmen
"In the history of nutritional supplements, there's something striking about omega-3: the fact that it works."
— from the September 7 Forbes magazine cover story on fish oil