Jamieson unveils PMS Support Chocolate Bars

TORONTO, Aug. 13 /CNW/ - Jamieson Laboratories, Canada's leading
manufacturer of natural health products, today unveiled the newest addition to
its family of industry-leading nutritional supplements - PMS Support Chocolate

Jamieson PMS Support is a collection of 15 premium soy crisp chocolate
bars that are infused with natural botanicals to help relieve both the
physical and emotional symptoms of pre-menstrual syndrome (PMS). It contains a
blend of white willow bark, sodium caseinate, artichoke leaf and chasteberry -
natural source ingredients that work together to relieve menstrual pain,
bloating and irritability.

White willow bark is often referred to as "herbal aspirin" and it can
help to ease menstrual cramps by reducing levels of hormone-like compounds
that cause pain and inflammation in the body. Sodium caseinate is an
innovative and patented milk protein. It has soothing properties that have
been clinically proven to reduce moderate levels of stress and anxiety and
helps to promote a feeling of calmness and relaxation in the body. Artichoke
leaf acts as a diuretic to ease bloating while chasteberry helps to reduce
irritability, depression and bloating.

"PMS is thought to be caused by a shift in hormone levels, increased
levels of estrogen and reduced levels of progesterone, during the menstrual
cycle. It is a common condition that causes most women some discomfort before
their period, and the severity of symptoms can be affected by diet, level of
activity and stress." explained Penny Kendall-Reed, Naturopathic Doctor and
Clinic Director, Urban Wellness Clinic.

PMS is a group of symptoms that generally occur one to two weeks before
the start of a woman's menstrual period. More than 150 symptoms have been
linked to PMS, but the most common ones are physical (bloating, breast
swelling and tenderness, abdominal pain), emotional (irritability, depression,
anxiety) and psychological (food cravings, trouble concentrating).
Approximately 40 percent of women suffer from symptoms of PMS.

"PMS Support is a safe, natural alternative to non-prescription pain
relievers for mild to moderate symptoms of PMS - with only 70 calories per
serving." said Tracey Mazza, Brand Manager, Jamieson Laboratories Ltd.

"Suffering from PMS symptoms for many years, I heard about Jamieson's PMS
Support Chocolate Bars and decided to try it for myself," said Candice Fraser,
Patient, Urban Wellness Clinic. "After the first day my chocolate and sweet
cravings were gone and after three days my menstrual cramps and bloating

PMS Support contains 15 individually wrapped bars and is available at
leading Canadian pharmacies and retailers at a manufacturer's suggested retail
price (MSRP) of $19.99. Adults should chew one chocolate bar three times daily
for up to five days or as directed by their health care practitioner.

About Jamieson Laboratories

Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products.
Jamieson's state-of-the-art pharmaceutical manufacturing laboratories are
located in Windsor, Ontario. The company is a world leader in the vitamin and
nutrition industry, exporting to more than 50 countries including the USA,
China, Japan, Hong Kong, Korea and Singapore. For more information, please
visit the Jamieson Laboratories website at www.jamiesonvitamins.com or call 1
800 265-5088.

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