Laboratoire PYC, a B-to-B expert in dietetic products and nutritional supplements, has launched a line of high-protein dietetic crisps that is enjoying enormous success in Europe and North America. This formula, specifically developed for weight control, is available in a number of traditional and contemporary flavors. The slimming solution provider intends to expand its sales into other regions. The company has 40 ready-to-eat high-protein products available from stock, including biscuits, wafers, bars, and now crisps as well.
For this dietetic high-protein crisp formula, "a full year of development preceded the first European launch," said Aurélie de Schuyteneer, marketing manager and responsibie for such innovation projects. The soy-based formula has a protein content of 45 percent, "which is exceptionally high compared with traditional potato crisps that contain just 5.5 percent on average." The carbohydrates and fats in this recipe have also been reduced substantially. The recipe contains 70 percent fewer carbohydrates and 60 percent less fat than potato crisps. The product, which resembles a "popped" crisp, is crispy and light.
The flavors are created completely in-house, thanks to the flavoring know-how of Laboratoire PYC's parent group, SOLINA. The flavor range covers now-essential tastes in the field of savory snacks (barbecue, sour cream & onion, salt & vinegar, etc.) and also more innovative or country-specific flavors (e.g., dill flavor for Scandinavia). The SOLINA Group has recently been working on Brazilian aromatics in anticipation of the 2014 Football World Cup, which has resulted in the development of "capoeira" and "feijoada" flavored crisps.
The high-protein crisps are packaged in small bags of 25 g to 35 g on average. Functional claims such as "high protein", "high fibre" or "low sugars" can be made. Numerous studies have demonstrated and continue to prove the important role of proteins in weight control, and the trend for protein-rich products is to become mainstream in such diverse segments as dairy beverages, cereal bars and savory snacks.