Membrell® Expands Reach Into Southeast

Membrell® LLC, makers of eggshell and eggshell membrane-derived dietary supplements, today announced it has hired the brokerage firm Focus Marketing Services, Inc. to represent the Membrell line throughout the Southeast region.

“Focus has a great track record with national brands,” said Chris Haynes, National Sales Manager for Membrell. “We wanted to utilize their knowledge, experience and relationships in the Southeast region to maximize our exposure.”

Focus Marketing covers the entire Southeast region, from Kentucky, Tennessee and Alabama, across to the Carolinas and Georgia, and down through Florida. Unlike most brokerages, whose goal is to represent as many lines as possible, Focus purposely represents only a select few. This strategy allows the brokerage to give personal attention to each account. It also means they have to be very selective in deciding which companies to represent.

Dave Bohager, President and Owner of Focus Marketing, explained that his brokerage has three requirements for prospective companies: 1. They have to be a premier brand, 2. They have to have a niche, and 3. Their products must be supported by science. Membrell fit the bill on all three counts. “With the science behind Membrell, with the technology they’re using, with the formulations, with the effectiveness, with the quick response the end user will get — to me, it was a product line we just couldn’t turn down,” stated Bohager.

Membrell’s JOINThealth and JOINThealth Plus Antioxidants products feature NEM® (Natural Eggshell Membrane), a natural source of essential building blocks for joints. A recent double-blind, placebo-controlled human clinical trial found that patients who took NEM experienced reduced joint pain and stiffness in just 10 days. BONEhealth features ESC® (Eggshell Calcium), a 100% natural, highly concentrated source of calcium plus soluble proteins that may enhance calcium absorption.

With the addition of Focus Marketing to its sales team, Membrell is now represented nationally by nine brokerage firms, with a total of 19 representatives in the field. Expanding its reach into the Southeast is part of Membrell’s overall strategy in 2009 to concentrate on increasing distribution and sales in several key regions around the country.
About Membrell

Membrell is located in Carthage, Missouri. The company was founded in August 2002 to utilize the significant health benefits of eggshells and eggshell membranes. Membrell’s three products, JOINThealth, JOINThealth Plus Antioxidants and BONEhealth, harness the power of nature’s best-kept secrets: NEM® (Natural Eggshell Membrane) and ESC® (EggShell Calcium).

Membrell products are available in natural food stores nationwide and through the company’s website: www.membrell.net. For more information on Membrell products, please visit www.membrell.com or call Chris Haynes at 417-823-0883.

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