Natural Products Expo Asia preview

Food trends in Asia
Total sales of health and organic food products in Asia comprise eight per cent of total food sales of $438 billion, and double-digit growth is expected over the next few years.

Hong Kong
The range of organic items has expanded from only 200 in 2001 to 2,000 items in 2004.

In 2003, there were approximately 60,000 supermarket stores, with an estimated $7.1 billion in sales. Strong economic growth combined with high disposable incomes stimulate demand of consumers for health food.

Other Asian countries
Consumers are willing to spend more on high-quality foods. Asians are facing the same health problems as Americans, and the young generation is conscious of the benefits of a healthy lifestyle.
Expo boosts region?s international profile
With national pavilions from the US, Malaysia, Japan, India and Thailand, in addition to first-time national pavilions from Korea and Indonesia this year, the fourth Natural Products Expo Asia taking place in Hong Kong this month is more international than ever.

Other participating countries and regions include New Zealand, Hong Kong, China, Australia, Canada, the Netherlands, Germany, Italy, Sweden and the UK.

National Pavilion highlights
Korea Pavilion launches
Capitalising on its leadership role in the functional foods and nutraceuticals sectors, the Korea Health Products Association is supporting a pavilion this year where 16 exhibitors will present supplements for liver health, ginseng-based remedies, as well as fish-scale gelatins for making capsules, to name just a few.
Korean exhibitors include: Ahn-Gook, C&A Biotech, Erom, Hatter, Health-Love, Joo Seen R&D, Jung Eun, Korea Insam Hanawon, Kwangdong Pharm, Rexgene Biotech, Shibah Nutritech, Sun Bio Tech, Vitamin House, Cell biotech and Geltech.

Malaysia returns to Expo
The Malaysian External Trade Develop-ment Corp has again funded the national pavilion for the country?s producers. The pavilion presents 11 companies displaying comprehensive lines of herbal remedies, natural foods products, natural essential oils and aromas, as well as safety products with natural preservatives and antioxidants.

Thailand?s rising reputation
The Thai Department of Export Promotion has sponsored a delegation of Thai exhibitors, and this year?s pavilion features more than 20 leading manufacturers of natural products, with a mission to further the kingdom?s rising reputation as a world-class producing country of natural and organic products. Exclusive Thai herbs, slimming creams and tablets, as well as natural personal care products will be on show.

Natural Products Expo Asia
When: Nov 30-Dec 2, 2005
Where: Hong Kong Convention & Exhibition Centre Hong Kong, China
Commerce Department supports US
Natural Products Expo Asia has earned Certified Trade Fair status from the US Department of Commerce, which means participating American companies are guaranteed pre-event and onsite market and sales support from the authority?s experts in Asia and the US. The US pavilion will exhibit herbs, new extracts, enzyme-based dietary supplements, as well as bodybuilding and nutrition supplements. Leading US exhibitors include EAS, Capsugel, GDS, Maypro and National Enzyme.

Keynote speaker
Gary Hirshberg, CE0, Stonyfield Farm
Gary Hirshberg has overseen Stonyfield Farm?s growth from infancy to its current $172 million annual sales level. Hear about its latest product innovations and global strategies driving this lively conversation of how we can get healthy foods into classrooms.

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