Dry roasted edamame, organic trail mix, veggie chips and premium nut blends … 7-Eleven Inc. has upped its packaged snacks game with the introduction of a new selection of gourmet, organic and better-for-you snacks.
7-Eleven has studied dining trends that show consumers are snacking more often than ever. Long counted on by customers for a convenient snack or a drink, 7-Eleven stores now offer a broader assortment that reflects consumer desires for snacks made with premium ingredients and more healthful options, but also at competitive prices.
Displayed together at participating 7-Eleven stores, the new assortment includes the company's 7-Select private brand along with nationally branded, upscale snacks, some making their debut at a convenience retailer. Competitively priced in comparison with other retailers, the single-serve and shareable portions range in cost from $1.49 to $4.99.
The centerpiece of the new snack selection is a collection of 13 bulk-type 7-Select snacks. Flavored trail mixes, nuts, dried fruits and veggie chips are packaged in clear, plastic containers with minimal labeling so the contents can be seen easily. This type of packaging reflects a trend that has found traction in high-end grocery store: premium snacks in generic containers typically displayed near the bulk food, fresh produce or prepared food departments.
"Better-for-you is one of the fastest-growing segments of the snacking category," said Rebecca Frechette, a 7-Eleven vice president of merchandising. "People are snacking throughout the day, and they're looking for ways to improve what they eat without sacrificing taste. Our selection includes our own 7-Select line of trail mixes and snacks alongside top-shelf and gourmet brands that you might not expect to find in a convenience store.
"Our goal is to provide great tasting, healthy food options at an outstanding, everyday value to our guests," added Frechette. "These are still tough economic times, and we are passionate about providing our guests with a broad assortment at great prices."