Activate Drinks, a leading innovator of nutrient-enhanced waters with fresh twist-cap technology, unveiled Activate Alkalized Water + Electrolytes at Natural Products Expo West. The introduction is a natural evolution of the brand’s rapid growth in the wellness and performance water category.
Activate Alkalized Water + Electrolytes combines an enhanced pH+ level and powerful, sodium-free electrolytes to help support a healthy lifestyle. The water is natural, free of sugar and calories, and purified through rigorous reverse osmosis.
“We’re committed to satisfying our customers’ ever growing thirst for healthy alternatives to traditional water,” explained Jesse Merrill, vice president of marketing for Activate Drinks. “By introducing Activate Alkalized Water + Electrolytes to our existing nutrient enhanced water lines, we’re offering more choice to the exploding number of health conscious consumers”.
The new line will make an appearance at Expo West, and will roll out to retailers this summer, with focused distribution in natural and specialty outlets, while expanding to other channels. It will be sold in one liter, 100 percent BPA-free and recyclable plastic bottles.
This year marks a pivotal turning point for Activate Drinks. The California-based company is already well known for Activate, its popular line of zero-calorie, sugar-free nutrient enhanced waters, which keep vitamins fresh in the patented twist cap. The company aims to double sales after a successful 2012 resulted in high double-digit growth. Its aggressive distribution plans include the recent launch of Activate in the New York City market, with further expansion planned along the East Coast.