AFS's PurCaf fuels SupplySide West 'survival kits'

AFS's PurCaf fuels SupplySide West 'survival kits'

PurCaf Organic Energy Shots will be featured in the Survival Kits supplied SupplySide West attendees.

It’s no secret that energy-boosting products are one of the hottest trends these days. Functional ingredients leader Applied Food Sciences is once again on the cusp with its popular PurCaf, a botanically sourced, certified-organic and non-GMO caffeine ingredient for use in beverage formulations. PurCaf Organic Energy Shots, a collaboration between AFS and Herbally Yours, will be featured in the “Survival Kits” supplied to attendees at the upcoming SupplySide West event in Las Vegas, Oct. 6 to 10.

“We’re constantly looking for a way to showcase our organic energy ingredients in new and innovative ways. Shots are hot, so it seemed like a natural,” says Jackson Zapp at Applied Food Sciences. “Often customers will come to us looking for organic or naturally sourced ingredients, and we’re proud AFS can offer them GRAS solutions.”

Zapp adds that most energy ingredients are synthetic using chemical extraction. PurCaf is manufactured using completely sustainable practices from sourcing to manufacturing, it’s certified organic, Non-GMO, and most of all easy to use in drink formulations.

In addition, and perhaps most importantly setting PurCaf apart from other natural caffeine ingredients, is its caffeine content by volume. Companies that use organic and natural energy ingredients often find them hard to use in formulations due in part to their low caffeine content. For example, most extracts from green teas or guarana have a range of 30 to 40 percent caffeine, and even most green coffee extracts contain around 40 percent caffeine. Therefore, when formulating, twice the amount of the ingredient is required, potentially resulting in beverages that have unpalatable textures. PurCaf comes it at least 90 percent caffeine, netting simple organic caffeine.

On the whole, the continued growth in the organic category as well as increasing interest in functional beverage manufacturers in organic ingredients, points to a rosy future for PurCaf. According to Kantar Worldpanel, organic beverages are showing exceptional growth across all channels, up 28 percent in conventional supermarkets and up 17.1 percent in natural markets since 2013. Sales of organic beverages have grown 61 percent over the past two years. The energy drink market shows no signs of slowing down. According to Packaged Pacts, energy drinks and shots made up the most dynamic market from 2008 to 2012, growing 60 percent, and in 2012 total U.S. sales for energy drinks and shots was worth more than $12.5 billion.

PurCaf is made from coffee beans that are 100 percent certified organic through Eco-Cert and USDA, non-GMO, and is a 90 percent pure caffeine extract derived from water-extracted green coffee beans.

In general, natural sources of plant based caffeine can have balancing effects to neutralize the negative side effects (jitters and nervousness) typical of synthetic sources because they are combined with other compounds from the plant.

PurCaf is easy to formulate, water soluble and clear in solution, providing it as an optimum choice for beverage formulators.


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