Arla Foods Ingredients is set to unveil a new Protein Water beverage concept at Food Ingredients Europe 2013.
Protein Water is a prototype product created by Arla Foods Ingredients to demonstrate to soft drinks companies the potential for incorporating high quality whey protein isolate into a great-tasting beverage with wide consumer appeal.
Each 500ml bottle of Protein Water contains 25 percent of the RDA of protein—sufficient to make a nutrition claim on the label. Protein Water can be enhanced with vitamins and minerals to capture the opportunity to develop an all-round nutritious drink that fits into the lifestyles of busy consumers looking for healthier beverage choices.
The concept beverage has been designed to appeal to shoppers with an interest in maintaining a healthy diet and weight, particularly female consumers, but also anyone wishing to lead a healthier lifestyle.
Peter Schouw Andersen, business development manager for health and performance at Arla Foods Ingredients, said: “The attraction of protein as an ingredient has broadened among consumers. Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream consumers—something the success of Greek yoghurt has testified to. Our Protein Water concept has been created to show soft drinks companies how they can tap into this market and reap the rewards.”
Exhibiting on Stand 8C01, Arla Foods Ingredients’ friendly and knowledgeable representatives will be on hand to discuss with visitors how dairy proteins can enhance their products and processes and give them a significant edge on their competitors.