BENEOs Palatinose Helps Runner Conquer Marathon Challenge

In a challenge that would stretch any body’s endurance limits, 49-year-old Malcolm Law pushed himself to his own limits by achieving a run distancing 223 miles within seven days. Raising money for the Leukaemia & Blood Foundation in memory of his brother, Law conquered the 7in7 Challenge in New Zealand with an energy assist from BENEO’s Palatinose (isomaltulose). The run is the equivalent of running nine off-road marathons and climbing a 12,000-feet tall mountain twice – all in seven consecutive days.

A keen sportsperson with a wide knowledge of energy-enhancing products, Law gave Palatinose a try during the challenge and afterward proclaimed its success at boosting his performance.

“I was looking for something I could add to pure water without tainting its flavor, but would give slow-release energy,” Law commented. “Sports drinks are great but I tend to find that after a few hours of endurance sport I crave fresh water. With Palatinose I was able to get the refreshment I needed with the extra calories to support my energy level.”

A seasoned distance runner, Law chooses energy-enhancing products to sustain his performance on long runs. Frucor, the leading company for energy drinks in New Zealand and Australia, recommended that Law give Palatinose™, a functional carbohydrate, a try. For the week of the 7in7 Challenge, he used Palatinose every day, mixing it with water.

Speaking about the results, Law said: “Palatinose worked excellently for me. I really valued the slow-release energy effects because it meant that in the middle of a run where I couldn’t take in any solids, my energy levels didn’t drop. It also has a mild sweetness and no flavor, which is great when added to water – I’d absolutely recommend it to anyone!”

Malcolm Law’s case is exemplary of the latest trend in the increased awareness of and demands for energy boosters within the consumer market – whether this is the result of increased product innovation from manufacturers or the change in modern lifestyles to a faster pace is debateable. Either way, noticeable trends have been marked by the likes of Innova² that the average consumer is becoming more conscious about their health and fitness and sports and performance nutrition is now permeating from the professional market to every-day availability.

“We’re seeing that consumers increasingly feel a lack of energy due to longer working hours and less leisure time. As a result, the ‘sports nutrition’ category, which provides for the maintenance or creation of energy, is continuing to extend into new segments such as lifestyle products, and Palatinose™ is beneficial to both,” commented Jens Böhm, Commercial Managing Director, BENEO-Palatinit.

“Palatinose is still the only fully digestible, low-glycemic carbohydrate providing a prolonged energy release in the form of glucose. This combination of properties allows us to find significant, positive influences on physiological benefits such as mental performance and physical endurance, making it perfect for challenges such as Malcolm Law’s but also for less active people.”

Independent sports medicine studies have also shown that Palatinose™ promotes the body’s own fat oxidation. This means that Palatinose™ increases the ratio of energy derived from fat relative to the total amount of required energy while active, leaving carbohydrate storages available for longer. A fact that is not only true for athletes but also for less active people. In a study where fat and carbohydrate oxidation after ingestion of a Palatinose™ drink or a high glycemic maltodextrine drink was investigated in athletic people, the result was that before, during and after performance, the Palatinose™ group demonstrated an increased rate of fat burning compared to the controlled group.

Palatinose is the only fully digestible, low GI carbohydrate (GI 32) that provides prolonged energy release in the form of glucose while being completely tooth-friendly, as approved by the FDA (Food and Drug Administration). Derived from sugar beet, Palatinose™ is a disaccharide; the white, crystalline powder has the same caloric value as sugar and a similar sweetness.

About The Leukamia & Blood Foundation

The Leukaemia & Blood Foundation (LBF) is the leading organisation in New Zealand dedicated to supporting patients and their families living with leukaemia, lymphoma, myeloma and related blood conditions.

The 7in7 Challenge is an annual 7-day challenge in the great NZ outdoors. A huge test of endurance all aimed at raising at least $100,000 a year for the Leukaemia & Blood Foundation. For more information please visit

About Beneo

The BENEO product portfolio consists of functional ingredients with nutritional and technical advantages, derived from chicory roots, beet sugar and rice. BENEO is the ideal partner to help improve the health (weight management, energy for mental & physical performance, digestive, bone and dental health), taste, texture and nutritional value (fat and sugar replacement/fibre enrichment) of a product. Through a unique chain of expertise, including the BENEO-Institute, BENEO actively supports (industry partners in) the development of more balanced and healthy food products.

BENEO is a division of the Südzucker Group and has a turnover of €350 million, employs almost 900 people and has production units in Belgium, Germany, Chile and Italy.

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