Americans are looking to “sip to their health” with great-tasting functional beverages. A recent Mintel study indicates that sales of functional beverages have grown as much as 267 percent since 2004, and forecasts the category will grow 19 percent through 2014. Visitors at Cargill’s booth #925 during this year’s Healthy Beverage Expo will have the opportunity to sample prototypes and finished products made with ingredients to help support joint health, provide balanced energy, and promote general wellness. The Healthy Beverage Expo takes place June 7 to 9 at the Las Vegas Convention Center.
“Cargill is proving its leadership in ingredient and applications expertise. Consumers want great taste and convenience, as well as wholesome ingredients that make them feel good about their beverage choices,” said Pam Stauffer, Cargill marketing programs and communications manager. “Beverage makers can count on Cargill to help them bring more great tasting healthier beverages to market.”
Cargill will present several delicious prototypes and commercial products that are on trend in the functional beverage category:
- Hansen’s Drink Stix made with Truvia® stevia leaf extract, a natural zero calorie sweetener.
- Joint Juice® sticks made with Regenasure® glucosamine, the only vegetarian GRAS (Generally Recognized As Safe) glucosamine sourced and produced in the U.S.
- A sparkling beverage prototype made with Xtend® sucromalt for balanced energy delivery without the blood glucose peaks and valleys of traditional carbohydrate sweeteners.
- A lightly sweetened grapefruit water prototype made with Zerose® erythritol, a natural bulk sweetener that has zero calories, zero grams of sugar and zero aftertaste, and Truvia® stevia leaf extract.