Choice Organic Teas, the first exclusively organic tea crafter in the United States and first in the country to introduce Fair Trade Certified teas, announced at Natural Products Expo West 2013 that it has partnered with Bastyr University to develop and launch a new line of flavorful, certified organic Wellness Teas. This marks the first time that the renowned natural health university has collaborated with a consumer brand on product development and offered its logo for display on the product.
The Wellness Teas are a new line of certified organic, functional teas specially formulated by a master herbalist and faculty member in Botanical Medicine and Ayurvedic Sciences at Bastyr University. The teas were designed to support healthy body functions and enhance wellness, while maintaining Choice Organic Teas’ reputation for great tasting, perfectly balanced teas. The blends are classified as Herbal Dietary Supplements (HDS), indicating that the product has met FDA standards for quality and testing. It also creates opportunities to merchandise the teas in the supplement section in addition to the tea aisle in retail stores. As with Choice Organic Teas’ other products, all of the Wellness Teas are certified organic by QAI for USDA Organic certification.
Offered at an affordable suggested retail price of $4.69, the inaugural varieties include Easy Digest, Mental Focus, Breathing Space, Rest Assured, Regularity, Throat Cozy, Simply Detox, and Energy Boost. The eight SKUs feature 30 different active, certified organic botanical herbs that are recognized and used for their health supporting qualities. With the exception of Regularity, the Wellness Teas have been formulated for daily use.
“This unique partnership combines Choice Organic Teas’ expertise in crafting, sourcing, blending and packaging the world’s finest ingredients with Bastyr’s expertise in the natural health sciences to craft a line of delicious teas that support everyday health and well-being,” says Anne-Marie Phillips, head of sales and marketing for Choice Organic Teas. Phillips further explains that the partnership is a natural fit for the two established Pacific Northwest institutions and their shared commitment to a healthier world. “This collaboration provides Choice Organic Teas with a very unique opportunity and we are proud to associate with the premier natural health arts and sciences institution in the country.”
“With our shared values and Seattle roots, Bastyr University has long been aware of Choice Organic Teas and was attracted to its depth of experience as a manufacturer of a trusted, popular, and quality brand,” says Tim Callahan, senior vice president and provost of Bastyr University. “We felt that this partnership would be a wonderful way to promote awareness of natural health and botanicals, giving us national exposure to promote our educational programs as well as the practice of natural medicine.”
A portion of the proceeds from the new line will help advance the field and practice of natural medicine by directly supporting the Bastyr University Student Scholarship Fund.