Sports-supplement growth is is up more than eight per cent for 2007, its biggest growth since 2003, according to Nutrition Business Journal. And the energy sector is positively off the charts, thanks to new ingredients and new applications. Energy shots have taken the Red Bull-style stimulant drinks to a whole new level. And Red Bull is about to get in that game.
"Red Bull as the category leader in energy drinks has realized that the shot market is more then just a fad and that the category is set to experience huge growth as people look toward convenience and smaller volume packaging," says Mark J Tallon, PhD, founder and chief science officer of UK-based NutriSciences consultancy. "With the launch expected in the first quarter of 2009, and hitting shelves in North America first, followed by the EU, it should make for exciting times for this innovative leader."
The market is already estimated at $100 million and expected to cap at $500 million over the coming years, Tallon says.
Non-stimulant energizers are also playing it big. Vitamin Water packs its energizer drink with ribose, which cut its teeth as a valuable compound for speeding up heart patient recover after surgery.
"Most manufacturers have chosen the energy and performance benefits," says Kathy Lund, vice president of marketing and sales for the ribose ingredient division at Bioenergy Life Science. "We have a lot of research on both cardio and energy applications. Energy is a broader market and in high demand."
Ribose is found in every living cell, which gives consumers a high level of confidence in using it, Lund says. "The biochemistry behind ribose makes it very appealing to manufacturer's since it not only has been well researched and tested, but most importantly consumers will feel the difference."
Carnitine is also finding a home in energy drinks. It is another ingredient with wide-ranging benefits in helping muscles.
"Lonza has been very successful in marketing Carnipure in the energy beverage, sports-performance and recovery, and weight management markets," says Kevin Owen, PhD, Lonza's NAFTA head of technical marketing and scientific affairs. "Its success in energy products, coupled with the rise in the energy beverage market, has provided a very nice market for Carnipure."
Alpha-GPC is a relative newcomer to the field, and is one of those ingredients with a wide multiple health benefits, as the "c" stands for choline, a decent cognitive ingredient. But sports nutrition is its more natural home.
"Sports nutrition continues to offer excitement in terms of category growth and speed to market, relative to basic nutritional supplements," says Scott Hagerman, president, Chemi Nutra & Chemi Pharma. "Chemi Nutra has done very well with both SerinAid PS and AlphaSize A-GPC in the sports-nutrition category, partly because we continue to invest in research in this area and partly because we promote our ingredients products heavily in this area."
Magnesium creatine chelate. Patented. Provides a highly bioavailable source of creatine and magnesium that can help prevent cyclization of creatine in the gut and improve creatine absorption.
+1 800 222 0733
Clearfield, Utah, USA
Alfred L Wolff
Natural source of energy due to its high sugar content. Included in food and beverages, promotes muscle power, allowing a regular energy release in the body.
+49 40 37676 124
Plastic Bottles & Jars
PET and HDPE packaging in sizes from one ounce to one gallon. Packaging is suitable for tablets and capsules, powders, and liquids and lotions.
+1 314 427 4300
St. Louis, Missouri, USA
Bio Serae Laboratories
Natural ingredient made of active fruit polyphenols (specific grape and apple blend). Acts as a nitric-oxide enhancer and offers powerful vasodilating properties. Perfectly suited for sports-nutrition applications.
+33 4 68 76 76 20
Bioenergy Life Science
Can accelerate tissue energy recovery, help restore muscle, reduce cell damage, limit free-radical formation, and protect the heart and muscles from rigours of strenuous exercise. Ribose shortens recovery time, reduces muscle soreness, and limits the onset or severity of fatigue for athletes of all levels.
+1 877 474 2673
Minneapolis, Minnesota, USA
AlphaSize Alpha Glyceryl Phosphoryl Choline
Tasteless and water dispersable. Widely known for its powerful cognition-enhancing properties, optimizing neuromuscular function during exercise, increasing power output and agility, and naturally boosting the body's output of human-growth hormone.
+1 866 907 0400
White Bear Lake, Minnesota, USA
Only active ingredient that specifically stimulates cartilage metabolism and enhances the synthesis of cartilage cells. Numerous international pre-clinical and clinical studies show efficacy in treatment of degenerative joint diseases.
+49 6271 84 01
Kyowa Hakko USA
Stable dipeptide derivative of L-alanine and L-glutamic acid. Known to stimulate the synthesis of amino acids and proteins. Also plays role in providing energy to cells. Acts as in vivo antioxidant and anti-inflammatory ingredient.
+1 212 319 5353
New York, New York, USA
Vitaminlike substance that enables the generation of energy from fat. Daily supplementation prior to high intensity exercise may significantly reduce muscle pain and decrease muscle damage.
+1 800 365 8324
Mineral Resources International
Elete Electrolyte Add-In
Innovative, standardized, balanced electrolyte ingredient that can be added to water, functional and sports-nutrition beverages, and foods. Designed to support hydration, muscle function, energy and endurance, and aid recovery.
+1 800 731 7866
Ogden, Utah, USA
National Enzyme Company
Proteolytic enzyme blend developed to ensure that any protein ingested is properly broken down and made bio-accessible to the body. Enhances the body's ability to utilize ingested proteins.
+1 800 825 8545
Forsyth, Missouri, USA
First natural-energy ingredient that favours both muscle oxygenation and protection, and helps boost performance as well as recovery. Clinically proven, patented composition. Obtained from high-quality Bordeaux-variety red grapes, based on a traditional principle of the French paradox.
+1 201 440 5000
Consistent programmable release, from a few hours to all day. Patented delivery technology for probiotics and nutritional supplements.
+1 425 883 9518
Redmond, Washington, USA
OmniActive Health Technologies
Proprietary encapsulated form of premium, highly concentrated natural capsicum fruit extract. Formulated to meet diverse manufacturing requirements. Utilizes patented encapsulation technology to deliver functionally effective levels of active capsaicinoids while minimizing the oral and gastric irritation often experienced with unprotected red-pepper product applications.
+1 866 588 3629
Short Hills, New Jersey, USA
Premium Ingredients International
Instant Whey Protein Concentrate
Produced via proprietary filtration process that concentrates native whey proteins in a highly purified form. Instantized via an in-line agglomeration procedure that creates a highly soluble nutritive ingredient.
+1 630 868 0300
Carol Stream, Illinois, USA
Scientific Food Solutions LLC
Aqua-Lyte is a naturally electrolyte fortified and pH balanced hydration beverage without the calories, acid, sugars or carbohydrates. Aqua_Lyte effectively hydrates after moderate to strenuous activity.
+1 800 447 0875
Bontex Steam-textured Soy Proteins
Processed from non-GMO IP soybeans in a variety of sizes and shapes. Available in natural colours and flavors. Bland flavour and quick water-absorption properties. Suitable for both savoury and sweet applications.
+972 8 8632111
SourceOne Global Partners
Unique and patented solution to dramatically improving the absorption and bioavailabilty of co-Q10 in either the ubiquinol or ubiquinone form. Clinical evidence supports this effect on omega 3, vitamin D, resveratrol, citrus PMF, tocotrienols and more.
+1 800 755 4996
Chicago, Illinois, USA
Tang-An Medical Company
Patented aqueous cinnamon extract. 10:1 yield. Proven safety and efficacy in published human clinical trials. Patent covers cinnamon plus combinations with other bioactives. Principal active is Type-A polymer, minimum 3.0 per cent.
+1 303 333 8361
Denver, Colorado, USA
Aloe Gold Seal
Increases effectiveness of sports and energy drinks. Studies have shown that aloe vera enhances the bioavailability of vitamins and increases oxygen radical absorbance capacity (ORAC).
+1 800 FOR ALOE
Melbourne, Florida, USA
The Scoular Company
Cost-effective alternative to soy isolates.
+ 1 612 851 3737
Minneapolis, Minnesota, USA
TSI Health Sciences
Patented form of human energy, adenosine triphosphate. Market leading ingredient transforming the sports-ingredients industry. Supplement with the core of human energy for enhanced muscle growth and increased energy levels.
+1 406 549 9123
Missoula, Montana, USA
Building blocks that give each protein a different characteristic. All amino acids contain an amino base, a carboxyl group and a side chain accompanied with an alpha-carbon atom.
+1 888 886 2588
Bellevue, Washington, USA
Unique form of ginseng clinically shown to improve physical performance and recovery. Proprietary ginsenoside composition has high concentration of energy-enhancing actives. Shown in a human clinical trial to significantly increase VO2 max and anaerobic threshold, and improve muscle recovery.
+1 360 486 8200
Lacey, Washington, USA