First Chocolate Milk Beverage for Weight Management Introduced in the United States

LiveGreat Foods LLC launches Acclaim® chocolate milk beverage with Clarinol® CLA

Wormerveer, The Netherlands, March 23, 2010 –LiveGreat Foods LLC has developed a new innovative chocolate milk beverage called Acclaim® for the United States dairy market. This is the first fluid milk incorporating CLA (conjugated linoleic acid) on the United States market since it was GRAS approved in July 2008 for several GRAS categories including fluid milk, yogurt, meal replacement beverages, nutritional bars, soy beverages and fruit juices. Acclaim™ is enhanced with Clarinol® CLA from Lipid Nutrition. It has all the benefits of chocolate milk, plus the additional health benefits of CLA which include reducing body fat and increasing lean muscle.

ACCLAIM®, is the first product launched by LiveGreat Foods LLC. It will be sold exclusively on the University of Wisconsin campus in Madison where coincidentally CLA was first discovered. The product is targeted to both young males and females who want to live life in shape and being fit. Acclaim® is about smart decision making – it’s one more little thing these consumers can do to add to their diet a healthier choice. The 16oz bottle is designed to fit into their hectic and on-the-go lifestyles.

CLA is found naturally in milk, but the amounts found in milk today are not high enough to achieve many of the health benefits of CLA. ACCLAIM® is formulated to contain the optimal level of CLA to provide superior fitness and health benefits; each bottle contains 3 grams of Clarinol® CLA

Dr. Michael W Pariza, credited with discovering CLA and a Co-Member of LiveGreat Foods LLC states “Acclaim® was developed to provide a tasty and uniquely nutritious chocolate milk beverage to the students at UW that differentiated us from all the rest of the chocolate milks in the marketplace. With the recent GRAS approval for Clarinol® CLA, we wanted to capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with our target consumers”

"Since we are a new venture and have limited resources, Lipid Nutrition provided tremendous support in preparation for our small product launch on the campus of the University of Wisconsin and CLarinol® CLA was very easy to work with in this type of dairy application" said Dr. Pariza

About Lipid Nutrition
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol® CLA and PinnoThin®. In addition to weight management, Lipid Nutrition offers a variety of branded products like Marinol® concentrated fish oils for heart health and brain development, VitaTrin® for anti-oxidant health, and Betapol® human milk fat replacer for infant nutrition.
For more information on Lipid Nutrition please visit www.lipidnutrition.com

About Clarinol™ CLA
One of the latest published clinical trials with Clarinol® CLA in April 2007 of the British Journal of Nutrition, clearly established that Clarinol® CLA reduced fat mass in specific locations on the body, such as the abdomen and thighs. The Clarinol® CLA supplemented group demonstrated fat mass reduction already after three months. This further supports the existing body of evidence which provides a strong basis for a weight management claim on consumer packaging.
Clarinol® CLA is available in both a liquid and a powder form. This allows a food or dairy company more possibilities to integrate the weight management benefits of Clarinol® CLA into different types of applications.

Additionally, Clarinol® CLA won the prestigious award for Best Slimming Ingredient in 2005 in France organized by the international scientific organization Internationals Society for Antioxidant in Nutrition and Health (I.S.A.N.H)

About LiveGreat Foods LLC

LiveGreat Foods, LLC, was founded in 2009 in Madison, Wisconsin by two prominent food science professors. Their goal is to develop tasty and uniquely nutritious food products based on novel ingredients. Their commitment to consumers is to use only those unique and novel ingredients which are Generally Regarded as Safe (GRAS) by the US Food and Drug Administration (FDA). This ensures that only the highest quality ingredients will be utilized in LiveGreat Food products.

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