High Demand for Aloe Products in Emerging Ethnic Markets

Lacey, WA – Aloe vera is one of the most commonly used herbal ingredients in Hispanic homes and it’s clear these households place a high value on herbal remedies. In one recent study, it was found that 77% of Hispanic respondents had used herbal remedies, in comparison with only 47% of non-Hispanic whites. Hispanics display a more culturally traditional pattern of use handed down from one generation to the next, whereas non-Hispanic whites tend to follow more recent, even faddish trends.

Also intriguing, while non-Hispanic whites tend to purchase herbals in tablet or capsule form, an incredible 94% of Hispanic consumers prefer to enjoy herbal remedies in a tea or beverage. “This is exciting news for manufacturers and developers of aloe-based products,” said Barbara Apps, Director of Business Development of Aloecorp®, the world’s leading vertically integrated manufacturer of bioactive aloe products. “We have been researching innovative and convenient approaches to utilizing aloe in beverages. Authentic beverages developed using well-known traditional ingredients, such as aloe, make a stronger emotional connection with the ethnic consumer, and serve as a reminder of their rich culture, tradition and history.”

Apps explained that new advances in dehydration technology have been proven to preserve the natural benefits of aloe in its raw form. “There is exciting potential for aloe-based drink mixes that would be appealing to the emerging ethnic markets,” she said. “Aloecorp’s patent-pending Qmatrix® dehydration technology allows formulators and marketers the opportunity to develop aloe-based drink mixes with the same as fresh quality as the fresh Aloe vera leaf used in traditional recipes.”

Second only to chamomile for herbal use among Hispanic consumers, aloe is the ingredient that they view as beneficial for whole body health, often consuming it daily for its known digestive, blood-sugar regulating and cleansing or detoxification benefits. Regarded for similar benefits by other cultures, aloe is also one of the most commonly utilized herbals among Asian and African American families and it also holds an integral role in Ayurvedic medicine in India and in Traditional Chinese Medicine.

Aloecorp looks forward to an increase in aloe product development as these pre-existing markets become more vocal. Beverages as well as manufactured functional foods and smoothies utilizing aloe are all promising possibilities. Demand for the whole fresh aloe leaf will also continue to grow as various ethnic markets seek out this common ingredient for use in traditional recipes.

• The Hispanic population is the fastest growing minority population and has recently surpassed African Americans as the largest minority group in the United States.
• More than 1 in 8 Americans are of Hispanic origin, making up 14% of the US population (approximately 42.7 million people were of Hispanic origin as of July 2005 US Census; of that total, 18 million were foreign born).
• The US Hispanic population is the 5th largest in the world after Mexico, Spain, Colombia and Argentina; and it is larger than the population of Canada.
• The Hispanic market enjoys a very strong economic power, with a combined buying power of over $223 billion, which keeps on increasing because the numbers keep growing.
• Top five Hispanic buying markets: California, Texas, Florida, New York and Illinois.
• Hispanics are projected to account for 44% of the US population growth between 1995 and 2025: 32 million Hispanics will be added to the nation’s population out of a total of 72 million people.

Aloecorp is the leading vertically integrated manufacturer of fine bioactive aloe products with corporate headquarters in Washington State and additional growing, processing and research facilities in Texas, Mexico and China. With a solid foundation in scientific methodology, Aloecorp’s products are supported by published, peer-reviewed studies. All the company’s products are subject to superior quality standards to guarantee purity, potency and biological activity. Aloecorp is part of the ECONET global family of health and natural product companies. Visit Aloecorp online at: www.aloecorp.com.

To learn more about the growing demand for fine aloe products, contact Aloecorp at [email protected] or call (800) 458-2563, ext. 1135.

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