The recent NACDS Marketplace Conference in Boston, Massachusetts attracted more than 750 buyers, category managers, marketing and merchandising executives from the drug, food, mass, club, value and specialty retailing arenas. The industry’s largest venue for new product introductions also drew a team of six young trend spotters from InStyle Magazine, scoping the floor for the items they covet the most and feel best fit the beauty needs of their peers.
In the highly competitive skin care category, The InStyle Your Look Style Scouts conferred the distinction of “Most Wanted” on the new Rainwater™ Organics Lotions line from Nature’s Gate Organics. Rainwater™ Organics comprises four body lotions that proudly carry the USDA certified organic seal, conferred only on products that are at least 95% certified organic.
“InStyle magazine is a trusted and revered resource for beauty and style-conscious consumers, ” said Paddy Spence, President of Nature’s Gate. “By selecting our Rainwater Organics lotions as their top skin care pick, InStyle is also leading a major trend and helping to effect planet-caring changes in the beauty and personal care industry. We are thrilled to be recognized and supported by such a dynamic voice.”
From exotic Lemongrass Spice or Bergamot Patchouli, to refreshing Citrus Ginger or Orange Zest Mint, each Nature’s Gate Rainwater™ Organics lotion also feature Açai oil, a sustainable rain forest botanical rich in antioxidant benefits. The list of what isn’t in the products is just as compelling as what is in them. The lotions are free of petrochemicals, parabens, artificial color, synthetic fragrance and phthalates.
In order to display the USDA seal, personal care products must meet the same stringent National Organic Program standards as those imposed upon organic food products. Ingredients must be grown, raised, harvested and processed without the use of synthetics, irradiation, chemicals, preservatives, genetically modified organisms and pesticides. Thus the bar is raised across the board for growers, suppliers, and manufacturers.
The Rainwater Organics line is produced at the newly certified Nature’s Gate plant in Chatsworth, California. The line itselfand the plant’s successful organic certification are just the latest reflections of Levlad’s long-standing commitment to bringing consumers the purest possible personal care formulations. With its Rainwater Shampoo introduced thirty years ago, Levlad became the first natural cosmetic manufacturer. The new Rainwater Organics line pays tribute to and builds upon that heritage.
Nature’s Gate Rainwater Organics lotions are available at health food stores, pharmacies, drugstores, grocery and mass merchandise stores nationwide. An 8 oz. bottle (made from recycled material) sells for approximately $7.99. The line is developed and manufactured by Levlad LLC, located in Chatsworth, CA, at (800) 327-2012 or at www.natures-gate.com. For more information, please contact Bette Light at
(323) 650-2201 or at ligh[email protected].