Jamba Juice Launches Three New Superfruit Products

Jamba Juice, a restaurant retailer of food and beverages offerings, has launched three new Yumberry or yangmei Superfruit products namely: Super Yumberry Classic Smoothie, Berry Yumberry All Fruit Smoothie and Yumberry Topper Ideal Meal.

The retail company said that the Yumberry Superfruit, derived from Asia, is filled with antioxidants to help the body neutralize the damaging effects of free radicals. The company claims that the new Yumberry platform has no high fructose corn syrup, no artificial preservatives, no artificial flavors and 0g trans fat.

Berry Yumberry, which is the company's new antioxidant filled all fruit smoothie, is made with Yumberry juice, blueberries, mangos and peaches.

The Super Yumberry Classic Smoothie is a blend of Yumberry juice with strawberries, peaches, sorbet and ice.

The Yumberry Topper Ideal Meal is a blend of yumberry juice, blueberries, strawberries, bananas, nonfat yogurt, a touch of soymilk, topped with organic granola and bananas. The meal boasts of being a good source of protein, fiber and ALA Omega-3s.

Susan Shields, chief marketing officer of Jamba Juice, said: "We are thrilled to add three new products to our already popular Superfruit platform. The Yumberry is a Superfruit that a lot of people have not tried before and is in line with our commitment to bringing consumers the latest innovations that meet their taste and health expectations.

“With its nutritious benefits including a punch of antioxidants and sweet but tart flavor—the Yumberry is a fun, better-for-you option to get you going on those warm, summer days.”

In addition to the new Superfruit products, Jamba Juice has also launched a multi-pronged national promotion with Active Network.

Kristin Carroll, vice president of media and marketing at Active Network, said: "The Jamba Juice brand shares a common vision with Active Network—inspiring people to learn about health and wellness, and promoting an active lifestyle.

"The Active.com community will be thrilled to have Jamba Juice's new Superfruit smoothies available at the end of their races and will enjoy the many benefits of this promotion."

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