JT Launches FOSHU-Approved Sugarless Black Coffee: "Kono Goro Ki ni Naru Jibun no Seikatsu"

On 25 August 2008, JT will launch “Kono Goro Ki ni Naru Jibun no Seikatsu (Lately I’ve Been Worried About My Lifestyle)” sugarless black coffee nationwide (150 ml/JPY 124). The product, which contains indigestible dextrin, focuses on the issue of “sugar”. It is the first FOSHU product focusing on post-meal consumption. As well as being recognized as a post-meal drink, the product has been developed with a coffee taste, which is popular among the target audience of men over 40. The beverage was FOSHU approved by the Ministry of Health, Labour and Welfare as a drink that is scientifically proven to be effective in calming the rise in blood sugar levels after eating.

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