Nordic Naturals Demonstrates Continued Commitment To Environmental Protection Issues

Watsonville, CA (March 20, 2007) With growing concern over declining fish populations, Nordic Naturals, a leading supplier of fish oil supplements, announced today its continued commitment to protecting the world’s oceans by utilizing only fish species that are not endangered and to harvest them from waters not exposed to overfishing. The company currently uses three fish species for its omega-3 supplements, Arctic cod from Arctic Norway plus anchovies and sardines from the South Pacific and the Norwegian Sea, none of which are considered endangered or overfished.

“Fishing, the second largest industry in Norway, is stringently regulated through a quota system by the government,” says Joar Opheim, CEO of Nordic Naturals and a native to Norway. “In order to eliminate the risk of overfishing, the Norwegian Department of Fisheries has its own research organization (NORC) to monitor the health and estimate the tonnage of each fish species.” In addition, the Organization for Norwegian Fishermen, the largest independent fishing organization in Norway, utilizes third party ocean research produced by the international community to monitor the work completed by NORC.

Because this sustainability issue is so important, Nordic Naturals receives continual updates on the ocean’s health from the Norwegian journal “Fiskeribladet.” “We receive information on fish stock estimates in Norway and neighboring waters from the journal every week,” adds Joar. “Though it is our experience that local authorities are doing an excellent job in Norway, overfishing is a global issue that needs immediate action by the international community. Even though fish oil for nutritional supplements represents less than 3% of the total global fishing industry, we all need to come together to quickly solve this problem.”

The company believes that a manufacturer must be proactive when it comes to sourcing raw materials. In an effort to maintain quality and environmental controls, Nordic Naturals has long-term relationships with its fishermen and owns its manufacturing facility in Arctic Norway. “The fishing industry is extremely wasteful,” says Joar. “We were able to negotiate a special arrangement with the fishermen to obtain the oil-rich livers that had previously been tossed back into the water.” Nordic Naturals ensures that the fish harvested are utilized 100% for human or animal consumption.

In an effort to minimize impact on the environment, Nordic Naturals feels that corporate responsibility at every level is important. The company exercises “green” policies at their California facilities that include using only recycled/recyclable packaging as well as using recycled paper for all its literature. Nordic Naturals is also pursuing certification from the Monterey Bay Area Green Business Program, a program for conserving resources, preventing pollution and minimizing waste.

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels with over 80 different fish oil products, including liquids, capsules, and children's chewables. Nordic Naturals free environmental brochure can be obtained at or by calling 800.662.2544.


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