RiceBran Tech launches ProRyza for craft beer industry

RiceBran Tech launches ProRyza for craft beer industry

Company partners with PicoBrew to develop a new series of craft brewing ingredients containing stabilized rice bran to be marketed as ProRyza Brew.

RiceBran Technologies (NASDAQ: RIBT and RIBTW), a global leader in the production and marketing of value added products derived from rice bran, announced that it has completed the development of a series of new craft brewing ingredients containing stabilized rice bran to be marketed as ProRyza™ Brew.

The craft beer industry has exploded in recent years with total sales increasing 20 percent in 2013 to reach over $14 billion. A fast growing subset of that market is home brewing. According to the American Homebrewers Association, there are over 1.2 million home brewers producing more than 2 million barrels of beer annually in the US alone.  Of those 1.2 million home brewers, approximately 60 percent have started brewing within the last nine years.

RBT's formulators have recently partnered with Master Brewers at PicoBrew to replace certain existing grains used in the brewing process with RBT's new line of ProRyza Brew ingredients. PicoBrew was established in 2010 and their flagship product, the PicoBrew Zymatic®, vastly improves the precision, repeatability, and overall quality of the beer-brewing experience. It simplifies and automates the process of home brewing allowing anyone to brew craft beer in the comfort of their own kitchen.  The two companies have created a number of great tasting traditional and reduced gluten brewing recipes. 

"We are excited to work with PicoBrew as our first step toward entering this fast growing segment of the beer industry.  PicoBrew's Zymatic simplifies the home brewing process and has enabled it to build a loyal, growing customer base of creative home brewmasters," stated Richard Ray, ProRyza Brew project coordinator at RiceBran Technologies. "We are equally excited about the larger market potential for RBT in the Craft Beer Industry. While the larger brewing companies traditionally use rice as a grain source, craft brewers have increasingly been seeking other carbohydrate alternatives for their formulations. Our ProRyza Brew line of ingredients are not only a great carbohydrate source, non-GMO and gluten free, but the oil in our bran also brings out more hops flavor.  This should enable brewmasters to use less hops in their formulations and help reduce overall brewing costs."

Mark McKnight, senior vice president of sales and marketing at RiceBran Technologies, states, "In addition to targeting the home brewer market with PicoBrew, we plan to aggressively market the benefits of our ProRyza™ Brew line of ingredients to small, medium and large craft brewers across the US in 2015 as we seek to establish a significant presence in the Craft Beer industry in the years to come."


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